The CX Company was founded in 2014 by Michael Killeen, our chairman, who has been a passionate customer champion for many years, nurtured by time spent in the US working with brands such as GE, Harley Davidson and American Airlines.

The CX Company was a natural progression from its predecessor, Dialogue, a marketing, communications and data company who set up in 1994 to help companies build mutually profitable customer relationships.

The catalyst for change was the recognition that customers were no longer believing what companies were telling them in their advertising and instead were making choices based on the recommendations of their friends, family and social media.

These recommendations were based on experiences and provided a new method of acquiring customers that was simple and very cost effective. Most importantly, these experiences were unique to each company and the only true way to differentiate themselves from their competitors.

In 2015, The CX Company launched their first CXi Report to benchmark the CX performance of Ireland’s largest brands. It was a unique and ground-breaking report and has gone from strength to strength to become a must-read for all CEO’s and CX practitioners in Ireland every year because it is based on real customer feedback.

We didn’t just want to provide our clients with insights we wanted to help them to turn these insights into action and we’ve done this very successfully through the full range of CX tools that we now offer.