CX Case Study:

Air Liquide –
CX Education and Training Custom Video Design

Our Client’s Challenge

Air Liquide is a world leader in gases, technologies and services for Industry and Health serving many customers and patients across all continents.

Air Liquide has a customer-centric transformation strategy in place and wanted to find a way of educating, engaging and motivating non-customer facing staff to play their part.


Our Solution

A fully customised video was designed and produced that gave these employees basic CX education, created awareness of each department’s role, how they impact the customer and motivated them to act together to improve CX.

The video stimulated interaction through simple knowledge test quizzes at the end of each section and some exercises to get each department thinking about customers.

The video was produced in English and French and included pieces from the leadership team to reinforce key messages.


Find out more about our CX Education and Training Custom Video Design

Air Liquide Video Be Act Engage Still
Air Liquide Video English Still
Air Liquide Video French Still
Air Liquide Video Leadership

What Was The Impact?

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“Our CX video designed and produced by The CX Company has helped to drive the success of our customer-centric transformation in a simple but engaging way across our global network. Feedback from the teams has been extremely positive and we are delighted with the level of engagement and action that the video has generated.”

Andrea Saitta
Group Customer Experience Director, Air Liquide

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