CX Education and Training Custom Video Design
What is it?
One of the challenges that large organisations in particular face is having a shared and consistent basic understanding of CX across all departments in all locations. They want everyone to be on the same page and understand how CX fits with the organisation’s overall purpose and strategy.
Creating a simple but engaging and inspiring video that everyone in the organisation can access is an effective way of doing this. Pairing our unique CX knowledge and design skills we create customised videos that not only educate, but also prompt those all-important actions.
What you get
Air Liquide is a world leader in gases, technologies and services for Industry and Health serving many customers and patients across all continents. Air Liquide has a customer-centric transformation strategy in place and wanted to find a way of educating, engaging and motivating non-customer facing staff to play their part.
A fully customised video was designed and produced that gave these employees basic CX education, created awareness of each department’s role, how they impact the customer and motivated them to act together to improve CX.
The video stimulated interaction through simple knowledge test quizzes at the end of each section and some exercises to get each department thinking about customers.
The video was produced in English and French and included pieces from the leadership team to reinforce key messages.
Our CX video designed and produced by The CX Company has helped to drive the success of our customer-centric transformation in a simple but engaging way across our global network.
Feedback from the teams has been extremely positive and we are delighted with the level of engagement and action that the video has generated.”
Group Customer Experience Director, Air Liquide
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