CX Masterclass

CX Masterclass

What is it?

When we start talking to customers at the start of a relationship, we often find that there are differing levels of knowledge about what CX is and why it’s critical to business success. We created our CX Masterclass to address this challenge.

It helps get everyone on the same page and gives a great kick start to any project. We want your leadership team, customer facing and back-office employees and outsourced partners all to be motivated and excited from the get-go and our CX Masterclass is a great way to do this!

We do a lot of speaking engagements for our customers, based on their specific requirements. We’ll work with you to produce a customised session that will meet your needs and create high impact with attendees.

CX Masterclass

What you get

  • Our CX Masterclass is c. 90 minutes long and covers the fundamentals of what CX is, how it’s different to Customer Service and why it’s critical to your business success

  • We introduce you to our CX Framework and bring it to life with best practice case studies from around the globe

  • We like to build in an interactive element so people can start asking questions and sharing CX stories

  • We’ll talk to you about what this might look like for your organisation

  • We don’t believe one size fits all, so we customise your masterclass to your needs

Case Study


Allianz Insurance kicked off an internal Customer Ambassador programme with a CX Masterclass. The Customer Ambassadors represented many different departments both customer and non-customer facing so it was important to have a shared view of CX.

The CX Masterclass comprised a knowledge sharing element and an interactive workshop to start the process of the Customer Ambassadors working together to solve customer issues.

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The CX Masterclass created great engagement and energy amongst our Customer Ambassadors. The feedback that we got from participants was that it really helped them to understand the importance of their role and motivated them to work together to improve the customer experience.”

George Kendall
CX Manager, Allianz Insurance

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